This Privacy Policy is made pursuant to the UK GDPR and applies to all Data collected through the www.fluidmasteruk.com website in accordance with the principles of legality, fairness and transparency, integrity and confidentiality (security) and Accountability.
This Privacy Policy is subject to updates that will be published on the Website on a timely basis. This Privacy Policy and the Cookie Policy establish the basis on which the Personal Data of the Data Subject will be processed.
Data Controller
The Data Controller of the Data collected by this Website is Fluidmaster GB Ltd.
Twyford Rd, Hereford HR2 6JR, email: salesuk@fluidmaster.com or dpr@fluidmaster.com who is able to demonstrate compliance with Art 5(1) (‘accountability’) of the UK GDPR.
Personal Data
Personal Data means any information concerning an identified or identifiable natural person (Data Subject). An identifiable natural person is any natural person who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, one or more characteristic elements of his or her physical identity; information about the customer relationship, such as communication preferences, products of interest and use of Fluidmaster products and services; login information such as the username and password of the Fluidmaster account or the preference centre; and technical information, e.g. the users’ IP address.
Category of Personal Data processed
The Personal Data processed by this Website, either independently or through third parties, includes Common Data such as: Cookies, Usage Data, Contact Data including name, e-mail, telephone number; Access and Account Information including username, password and unique user ID.
Methods of Processing Personal Data
The Personal Data provided or acquired will be processed in accordance with the principles of correctness, lawfulness, transparency and protection of confidentiality pursuant to the laws in force. The Data Controller processes the Personal Data of Users by adopting appropriate security measures aimed at preventing unauthorised access, disclosure, modification, or destruction of Personal Data. Processing is carried out using computer and/or telematic tools, with organisational methods and logics strictly related to the purposes indicated.
Purpose of the Processing of Personal Data and Legal Basis
Personal Data may be collected autonomously by the Data Controller or through third parties. In this case, the computer systems and software procedures used to operate this Website acquire certain Personal Data of the Users, of a technical-informatics nature (the IP address, the type of browser used, the operating system, the domain name and addresses of the websites from which access or exit was made, etc.), the transmission of which is inherent to the normal operation of the Internet. Such Data may be processed for the sole purpose of obtaining anonymous statistical information on the use of the site and/or to check its correct functioning and will be deleted immediately after processing.
The Data that the Data Subject voluntarily chooses to provide will be processed in compliance with the lawfulness conditions of the UK GDPR and will be processed to enable the Website to provide its services, as well as for the Purposes set out below and will be kept for as long as necessary for the fulfilment of the aforementioned Purposes.
The Purposes of the processing are:
1) Responding to requests and providing information
The Data shall be processed in order to be contacted or to follow up on specific requests made to the Data Controller by the Data Subject for communications of a nature relating to the Services and/or Content of the Data Controller, by e-mail or other communication tools such as telephone.
Legal basis: this processing is optional and based on the consent of the Data Subject, but the provision of the Data is necessary for the pursuit of the stated purpose.
Period of data retention: until consent is revoked by the data subject.
2) Information and pre-contractual fulfilments
The Data shall be processed in order to be contacted or to follow up on specific requests made to the Data Controller by the Data Subject for communications of an informative nature and/or for information regarding the purchase of the Data Controller’s Services/Products, by means of e-mail messages or by filling in the Contact Form and other communication tools such as telephone.
Legal basis: this processing is optional and based on the consent of the Data Subject, but the provision of the Data is necessary for the pursuit of the stated purpose.
Period of data retention: until consent is revoked by the data subject.
3) Newsletter
The Data will be processed for the purpose of sending promotional, commercial and advertising communications and material or relating to initiatives and events of the data controller, by means of newsletters.
Legal basis: this processing is based on the consent freely given by the Data Subject pursuant to Article 6 (1)(a) of the UK GDPR.
Period of data retention: until consent is withdrawn by the Data Subject by means of a special tool at the bottom of the newsletter or by request to the Data Controller.
4) Statistics
The Data will be processed to perform statistical analysis on aggregated and anonymous data to analyse the behaviour of the Data Subject in order to improve the products and services provided by the Data Controller and to meet the Data Subject’s expectations.
Legal basis: this processing is based on the consent freely given by the data subject.
Period of data retention: until consent is revoked by the data subject.
5) Profiling
Data will be processed for the analysis and evaluation of interests, habits, consumption choices, including the creation of profiles to be able to send personalised information and promotional material on the Services/Products offered by the Data Controller.
Legal basis: this processing is based on the consent freely given by the Data Subject pursuant to Article 6 (1)(a) of the UK GDPR.
Period of data retention: until consent is revoked by the data subject.
6) Marketing
The Data will be processed to send information on the services, partners, promotions and events of the Data Controller. This data may also be used to develop the sites and services, and measure the effectiveness of marketing activities. The Data Controller sends marketing communications mainly by e-mail, SMS or telephone.
Legal basis: this processing is based on the consent freely given by the Data Subject pursuant to Article 6 (1)(a) of the UK GDPR.
Period of data retention: until consent is revoked by the data subject
7) Webinars and virtual events
Data will be collected and processed as part of the realisation of virtual events, webinars, live events, etc.
Legal basis: this processing has as its legal basis Article 6(1)(b) of the GDPR and is necessary for the fulfilment of the contract relating to the realisation of the event between the Data Controller and the Data Subject
Period of data retention: period indicated by law.
8) Loyalty Program
Data will be processed for frequent buyer programs (frequent buyer programs) based on Loyalty Program. In order to reward the trust shown by its most loyal customers and to consolidate their loyalty, the Data Controller proposes long-term programs, usually based on a reward scheme, which offer benefits that can be expressed in terms of both convenience and experience.
Legal basis: this processing is based on the consent freely given by the Data Subject.
Period of data retention: until consent is revoked by the data subject
9) Webinars and virtual events
Data will be collected and processed as part of the realisation of virtual events, webinars, live events, etc.
Legal basis: this processing is based on the consent freely given by the Data Subject and is necessary for the fulfilment of the contract relating to the realisation of the event between the Data Controller and the Data Subject
Period of data retention: period indicated by law.
Data Communication
In addition to the Data Controller, in some cases, they may have access to the Data:
Treatment times
The Data are kept for the time necessary for the Processing of the same in relation to the performance of the service requested by the Data Subject, or required by the Purposes described above in this document. At the end of the retention period, the Personal Data will be deleted and therefore, the rights of access, cancellation, rectification and portability of the Data can no longer be exercised.
Cookies
This Website uses cookies. Cookies are small text files that can be used by websites to make the experience more efficient for you and to personalise content and ads, provide social networking features and traffic analysis. Cookie Policy
Place of Processing and Transfer of Data Abroad
Fluidmaster is a global group with subsidiaries and service providers both within and outside the European Union, personal data of Data Subjects may therefore be transferred outside the European Union. When personal data are transferred abroad, the Data Controller takes care of their security, ensuring that a legal basis for the transfer is in place and that the applicable legal provisions on data transfer are complied with. In any case, the transfer, storage and processing of your personal data will continue to be governed by the following Privacy Policy. For more information on the transfer of personal data, please contact the Controller at dpr@fluidmaster.com or salesuk@fluidmaster.com.
Exercise of data subject’s rights
The data subject has the right to exercise his or her rights under the Data Protection Act, concerning:
– The right of access
– The right to rectification
– The right to cancellation
– The right to restriction of processing
– The right to object to processing
– The right to data portability
You may exercise your rights by contacting the Controller by e-mail at: dpr@fluidmaster.com or salesuk@fluidmaster.com or the ICO by e-mail at: accessicoinformation@ico.org.uk.
Tools used for the Processing of Personal Data
CONTACT FORM
By filling in the Contact Form with their Data, the Interested Party consents to their use to reply to requests for information, or any other purpose indicated by the header of the form. Personal Data collected through the Contact Form: Email, First Name and Surname, Telephone
This website uses:
Contact Form 7 (Rock Lobster LLC)
This is a Form creation and management service that allows this website to integrate such content within its pages. Personal Data collected: Email and Name. Various types of Data as specified in the Privacy Policy of the service. Place of Processing: Japan – Privacy Policy
–
EMAIL ADDRESS MANAGEMENT
These services allow for the management of a database of email contacts, telephone contacts or any other contacts used to communicate with the Data Subject. These services may also collect data on the date and time of viewing of messages by the Data Subject, as well as on the Data Subject’s interaction with them, such as information on clicks on links in messages.
Newsletter
By registering for the newsletter, the email address of the Data Subject is automatically added to a list of contacts to whom email messages containing information, including of a commercial and promotional nature, relating to this Website may be sent. The Data Subject’s email address may also be added to this list as a result of registering with this Site or after making a purchase. The Interested Party may choose at any time to unsubscribe from the newsletter by clicking on a specific button that he/she will find within the emails. After clicking on the unsubscribe button, the Data Subject’s Data will be immediately deleted from the “email marketing” software. Personal Data collected: email and Name. This Website uses the newsletter service provided by:
Mailchimp (The Rocket Science Group)
Mailchimp is a service that organises and analyses the distribution of newsletters. If a Data Subject does not want his/her Data to be managed by Mailchimp, he/she will have to unsubscribe from the newsletter. For this purpose, a link is provided in each newsletter sent. Personal Data collected: email and name. Place of Processing: USA – Privacy Policy
SPAM PROTECTION AND SECURITY MEASURES
This Website has an SSL certificate and uses the HTTPS protocol to secure the moment when Personal Data is entered. With the use of this protocol, transactions and data that are transmitted on the Websites take place with maximum security and the content of the communication is not read or manipulated in any way by third parties.
This website also uses tools that analyse traffic potentially in order to filter it from parts of traffic, messages and content recognised as SPAM.
reCAPTCHA
This Website uses reCAPTCHA which is a service subject to the privacy policy and terms and conditions of use of Google.
STATISTICS
Statistical services allow the Data Controller exclusively to monitor and analyse traffic data and serve to keep track of the behavior of the Data Subject. This Website uses the following services:
Google Analytics 4
Google Analytics is an analysis service provided by Google LLC. Google uses the Personal Data collected in order to track and examine the use of this Website, compile reports and share them with other services developed by Google. Google may use the Personal Data to contextualise and personalise the advertisements of its advertising network. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. In Google Analytics 4, IP addresses are used at the time of collection and then deleted before the data is stored in any data centre or server. To find out more, you can consult Google’s official documentation. At the following link https://tools.google.com/dlpage/gaoptout the browser add-on for deactivating Google Analytics is made available by Google. Personal data collected: Cookies and Usage Data. Place of processing: USA – Ireland Privacy Policy
Facebook pixel conversion monitoring (Meta Platforms, Inc.)
The Facebook conversion tracking (Facebook pixel) is a statistics service provided by Facebook. The Facebook pixel monitors conversions that can be attributed to Facebook advertisements. Personal data collected: Cookie; Usage data. Place of processing: Ireland – Privacy Policy
Google Search Console (Google Ireland Limited)
Google Search Console is an analysis service provided by Google LLC. Google uses the Personal Data collected in order to track and examine the use of this Website, compile reports and share them with other services developed by Google. Google may use the Personal Data to contextualise and personalise the advertisements of its advertising network. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Personal data collected: Cookies and Usage Data. Place of processing: USA – Ireland – Privacy Policy
TAG MANAGEMENT
The use of tags allows code snippets (called tags) to be installed within the HTML pages of a website. It can also be used in Android and iOS Apps. Tag Management allows a single code snippet to manage several Tools simultaneously on the website. The use of such services entails the passage of the Data of the Data Subject through them and in case of need their retention.
Google Tag manager (Google LLC or Google Ireland Limited)
Google Tag manager is a service that allows you to manage and monitor all the third-party tags on the Website in order to obtain information on the interest shown by Users towards the Website itself and consequently on the quality of the content. Personal Data collected: Cookies and Usage Data. Place of processing: USA- Ireland – Privacy Policy
INTERACTION WITH SOCIAL NETWORKS
These services allow interactions with social networks directly from the pages of this Website. The interactions and information acquired by this Website are in any case subject to the privacy settings of the Data Subject related to each social network. In case a social network interaction service is installed, it is possible that, even if Users do not use the service, it collects traffic data related to the pages where it is installed.
Facebook (Meta Platforms, Inc.)
Facebook buttons are interaction services with the social network Facebook, provided by Meta Platforms, Inc. Personal Data Collected: Cookies and Usage Data. Place of processing: Ireland – Privacy Policy
LinkedIn (LinkedIn Ireland Unlimited Company)
LinkedIn buttons are services for interaction with the LinkedIn social network, provided by LinkedIn Corporation. Personal data collected: Cookies and Usage Data. Place of processing: Ireland – Privacy Policy
Instagram (Meta Platforms, Inc.)
Instagram buttons are services for interaction with the social network Instagram, provided by Meta Platforms, Inc. Personal Data collected: Cookies and Usage Data. Place of processing: Ireland – Privacy Policy
X (Twitter International Company)
X buttons are services for interaction with the social network X, provided by Twitter, Inc. Personal Data Collected: Cookies and Usage Data. Place of Processing: Ireland – Privacy Policy
Tik Tok (TikTok Technology Limited)
Tik Tok buttons are social networking interaction services provided by TikTok Technology Limited. Personal Data Collected: Cookies and Usage Data. Place of Processing: Ireland – Privacy Policy
REMARKETING AND RETARGETING
These services allow this Website to communicate, optimise and serve advertisements based on the User’s past use of this Website. This activity is carried out through the tracking of Usage Data and the use of Cookies. This Website uses the following services:
Facebook Remarketing (Meta Platforms, Inc.)
Facebook Remarketing is a Remarketing and Behavioral Targeting service provided by Facebook, which links the activity of this Website with the Facebook advertising network. This Website makes use of the Facebook Pixel tool in order to measure conversions. Thanks to the Facebook Pixel, you can understand the actions that people perform on the Website. The Data that is collected can be used for:
– ensure that advertisements are shown to the right people;
– create target audience groups for advertisements;
– take advantage of the additional advertising tools of the platform on which you advertise
The information collected is anonymous to the operators of this Site and cannot be used to identify an individual Data Subject. However, the information is stored and analysed by Facebook, which may link the action back to an individual profile and use this information for internal Facebook advertising purposes, as outlined in Facebook’s privacy policy. This will allow Facebook to show advertisements both on Facebook and on third party sites. The Site Owner has no control over how this data is used. For more information on how users can protect their privacy, please refer to Facebook’s privacy policy.
Api Conversions (Meta Platforms, Inc.)
Api Conversions is a Facebook Business tool that allows advertisers to share customer actions from their server directly to Facebook. This tool can work in synergy with Facebook Pixels to help advertisers improve the performance, measurement and data collection of their Facebook advertising campaigns.
For more information on how users can protect their privacy, please refer to Facebook’s Privacy Policy.
Google ADS
Google ADS is a service provided by Google Ireland Limited that links this Website with Google’s advertising network. This website makes use of the Remarketing functionality of Google Analytics combined with the device adaptability of Google ADS. This functionality makes it possible to link target groups for promotional campaigns created by the Marketing function of Google Analytics with the adaptability to different Google ADS devices. This makes it possible to show advertisements based on the Data Subject’s personal interests, identified by an analysis of the Data Subject’s web behaviour, whether on a mobile device or on other devices. You can permanently disable the targeting and remarketing functions by disabling the ‘personalized advertising’ function in your Google account. To do so, simply follow this link: https://www.google.com/settings/ads/onweb/ Personal data collected: Cookies and Usage data. Place of processing: Ireland – Privacy Policy
Insight Tag LinkedIn (LinkedIn Ireland Unlimited Company)
This Website uses a script called ‘LinkedIn Insight Tag’. The LinkedIn Insight Tag adds a cookie to the Users’ browser each time they visit this Website. With this tool, the Owner can record when a LinkedIn member performs a certain action on the Website (such as booking a service or leaving an email). This tool is used to collect statistical data to measure the effectiveness of paid advertising. Thanks to the LinkedIn Insight Tag, it is possible to understand the actions that people perform on the Website. The Data collected is used to: ensure that advertisements are shown to the right people; create audience groups to target for advertisements; and leverage additional advertising tools on the platform being advertised. This Website uses the LinkedIn Insight Tag to perform “remarketing” and “retargeting” activities; these activities use cookies that the Data Subject leaves on the Website, but without identifying him or her. Personal Data collected: Cookies and Usage Data. Place of Processing: Ireland- Privacy Policy
CONTENT ON EXTERNAL PLATFORMS
These services make it possible to display content hosted on external platforms directly from the pages of this Website and to interact with them.
If a service of this type is installed, it is possible that, even if Users do not use the service, it may collect traffic data relating to the pages where it is installed.
This Web Site uses
Google Maps
Google Maps is a map display service operated by Google that enables this website to integrate such content into its pages. Personal data collected: Cookies and Usage Data. Place of Processing: Ireland – Privacy Policy
Youtube (Google Ireland Limited)
Youtube is a video content display service operated by Google that allows this Website to integrate such content into its pages. Personal data collected: Cookies and Usage Data. Place of Processing: Ireland – Privacy Policy
Vimeo (Vimeo Inc.)
Vimeo is a video content display service operated by Vimeo Inc. that allows this Application to integrate such content within its pages. Personal Data collected: Cookies and Usage Data. Place of Processing: USA – Privacy Policy
Zoom (Zoom Video Communications, Inc)
Zoom is a platform hosting the Owner’s services. Place of Processing: USA – Privacy Policy
Changes to this Privacy Policy
The Data Controller reserves the right to make changes to this Privacy Policy at any time by notifying Users on this page. Therefore, please consult this page often, taking as reference the date of last modification indicated at the bottom. If you do not accept the changes made to this Privacy Policy, you must cease using this Web Site and you may request the Data Controller to remove your Personal Data. Unless otherwise specified, the previous Privacy Policy will continue to apply to the Personal Data collected up to that point. The Data Controller is not responsible for updating all the links displayed in this Privacy Policy, therefore whenever a link is not working and/or updated, Users acknowledge and accept that they shall always refer to the document and/or section of the websites referred to by such link.
Privacy Policy updated as of September 2023